In this article, we are going to answer your question about “what is user experience design” and discuss its differences from user interface design, so stay with us till the rest of the article. User experience (UX) design is the process by which design teams develop products that give users meaningful and relevant experiences. UX design encompasses the complete process of acquiring and integrating a product, including branding, design, usability, and function.
What is user interface design?
In response to the question of what user interface design is, it may have happened to you that you encountered a wonderful user interface while reviewing a product or working with a website, application, or software; but you have not felt a pleasant experience while working with it. In such a situation, it can be said that the product does not have a good user experience as well. This feature causes the user to not have a good experience and mentality of the product.
For example, your website may have a very beautiful and attractive UI, and all the elements have an attractive design. Also, all the products on your website may be unique in terms of both price and quality. When the customer wants to buy products from your site, he has to scroll to the bottom of the page to find the buy button.
Your site may have an excellent user interface design; But due to the lack of good user experience, the user may abandon the purchase. Because he could not find the option he wanted in the nearest possible place. As a result, the user’s experience and mindset regarding your product and service have not been satisfactory.
Therefore, if you intend to design a website or software, you should pay enough attention to user experience design or UX Design. It means making the best experience for the user when working with the system. So that when interacting with the user interface of your system, you will bring him an unrepeatable experience.
Also, the user interface of your system should be such that different users have a good experience working with your system. Identifying the needs of the audience will help you to take the best path for user interface design.
Who is a user experience designer or UX designer?
In the following article, “what is user experience design”, we will examine the user experience designer. If the question has arisen for you, who is a user experience designer or UX designer, and what are his duties in designing a system template, we must say that the field of work of a user experience designer is very diverse and wide. In general, the task of the user experience designer revolves around two points, one is the user and the other one is the product. As a result, a UX designer should consider the ease of working with the software in addition to beautiful design.
In fact, the UX designer should be aware of the good and bad experiences of users and the ways for improvements. The role of the user experience designer in designing a system is very important because he deals with complex human behavior. Also, user experiences are constantly changing and may encounter new issues every day.
Since in the production of every product, the needs of the user must be answered well, if you have an expert in user interface design as a user experience designer next to it, you can give the best answer to the user’s need. Otherwise, you will have to incur huge costs.
User experience designers include the following two categories:
Expert: The user experience designer must have expertise in one the fields of graphics, information architecture, user interface, accessibility, and usability. Although all these areas overlap with each other; each of these sections is made up of its own rules.
All-rounder: The user experience designer must have knowledge of most areas, but it is not necessary to know everything in depth. In fact, the all-in-one user experience designer should act like a general practitioner and master everything.
What are the duties of a UX Designer?
So far we have answered the question in our article “what is user experience design”, the question is what are the duties of a user experience designer? Among the tasks of user experience design, the following can be mentioned as the most important ones:
1- Data collection
If you are looking for quality user experience design, you need to identify the needs of your target audience. If the collected information is complete, you can act accurately and professionally. The UX designer can collect information with methods such as interviews, studying the experience of competitors, observations, questionnaires, etc.
2- Data analysis
After collecting the raw data, it is time to analyze the data.
3- Information design
The UX designer designs the website or application map according to the collected information. Then, it specifies the relationship between these pages.
4- Prototype design
After doing the architecture, a simple and basic design of the product called a prototype is presented. In addition to the role of a basic plan for the next steps, these prototypes are also used as product tests.
5- Interaction design
Interaction designers are concerned with the moment a user interacts with a product, with the goal of improving the interactive experience. For UX designers, the moment of engagement is merely one step in the journey that a user takes while interacting with a product. At this stage, the designer designs the interactions of the users with the product and everything they have a role in it.
6- UI design
A very large part of user interactions with the system happens through a user interface design. As a result, the designer is obliged to pay attention to the external aspects of the product.
7- Work with content
Words, images, etc. are among the contents of a product. The contents should be in such a way that they can convey the message well to the user. For example, the messages in the process of an application should not be unintelligible so that the user can interact with the system.
8- Test
After the design, various tests should be done to ensure the quality of the design in order to improve the user experience of the product. These tests include usability, accessibility, card sorting, etc.
What are the necessary skills of a user experience designer?
In the following, we discuss the necessary skills of a user experience designer. If you also think that the work of a user experience designer ends with the delivery of a UI/UX design, we must say that you are very wrong. After delivering an appearance or UI, the designer is responsible for always evaluating the user experience of the product; because this allows him to identify the strengths and weaknesses of a project after designing the user interface. As a result, by improving its strengths and eliminating its weaknesses, it delivers the best product to its target community.
If you are one of those who like to work as a UX designer, you should strengthen the necessary skills in yourself. Of course, it is important to note that you do not need a relevant university degree to enter the world of user experience. It is enough to become a professional in the relevant skills. As a result, you can learn these skills on the internet without any worries.
In the continuation of the article, “what is user experience design” If you are looking to produce a product with a great user experience, you should add the following to your product:
User interface design process
We mentioned 7 of the main ones below:
1- Usability
Users must be able to access the items you put in the system. If the user does not have the ability to work with the system or the system is designed in a complex way, you have not actually provided a good user experience.
2- Findability
In the design of the user interface, the user must be able to find the information he needs. Finding buttons, easy search, understandable menu, etc. are among the things that bring a good user experience to the user; therefore, we recommend that you avoid installing additional features on a separate system.
3- Usefulness
If the product is beautifully designed and easy to work with; but if it does not meet the user’s needs well, then, this product will not be efficient.
4- Desirability
The user tends to use the product if the system is understandable and enjoyable. Otherwise, the user will have no motivation to use your product.
5- Valuation
Your product must add value to the user’s life. For example, if the system does not reduce the time and cost of the user, he will not be very receptive to using your system.
6- Credibility
If your site is reliable, the user will make the purchases they need from your site.
7- Availability/Accessibility
In designing the user interface, it is very important to pay attention to the needs of the users. These requirements should be such that a wide range of users can use your services. User experience helps to make the services of a site or software used for any group, including people with disabilities.
What are the stages of user experience design?
Now that we have answered the question “what is user experience design”, this question arises how does user experience design work? In fact, the user experience design process is a continuous process. If you do these steps in order and correctly, you can have a favorable output.
1- Strategy
You can not design a great user experience without the right strategy. For this purpose, it is better to check all the items properly and determine your goal.
2- Research
Doing research will help you to know the strengths and weaknesses of your services. Also, this research helps you get to know the needs, tastes, and behavior of your target community better.
1- Initial design
After completing the above steps in designing the user interface, it is time for the initial design. You can draw your initial design manually on paper. This helps you understand what is going to happen in your system and what the user experience is going to be.
2- Primary production
After determining the initial design, you can produce a prototype. This step will help you fix possible problems and bugs to get closer to your final version.
Analysis and testing
By analyzing the prototype, you can identify problems and bugs in your system. After fixing these things, you can now send the prototype to the market with minimum problems or issues.
Final product release
After releasing the final product, you may have feedback from your target audience. This step will help you improve your system.
The Difference Between User Experience and User Interface
Now, in the continuation “What is user experience design” article, we will discuss the differences in user interface design.
The difference between UI and UX
We also have an article with the concept of the difference between UI and UX which you can refer to, for further understanding. Many people equate user experience with the user interface. But this interpretation is actually wrong. In the stages of user interface design, these two are completely related. No matter how attractive and wonderful your user interface is, you will attract the audience to your system. But this is not the reason for a good user experience.
You should be able to provide a wonderful user experience for your users along with a beautiful and attractive user interface. Delightful user experience makes you permanent users forever. This will also have a very positive effect on your site’s SEO.
What is the final word about what is user experience design
“What is user experience design” is one of the questions that most designers will face when designing a system. In this article, we talked about user experience design. User experience design means that you design a system that every user is happy to work with! as simple as that!
You can create a unique experience for your target community with the right user interface along with other things such as information architecture, interactive design, usability, etc.
To help your business, we at Lyla digital marketing agency aiming to craft memorable experiences that allow your users to do what they want to get done with a sense of delight and fulfillment. We combine flawless functionality with a visual wow factor.
Remember you can always contact our experts to get UI/UX service at Lyla for a free consultation. Our experts will meet with you to discuss your marketing goals, helping you align a strategy to reach them.
You can click contact us for booking a free consultation session with our experts at Lyla Marketing. We are always ready to help you!
