Businesses across the world spent more than 520 billion U.S. dollars on digital advertising in 2021 and Statista projects this amount to exceed 870 billion dollars in 2026. What is performance marketing?Businesses across the world spent more than 520 billion U.S. dollars on digital advertising in 2021 and Statista projects this amount to exceed 870 […]
Before you choose what marketing methods fit your business best, you need to decide on your target audience. After that, it is important to create a psychological process that you expect a buyer would go through in response to your marketing campaign. Finally, you can decide what types of marketing methods would generate the most […]
What exactly is digital media advertising, and why do you need it? How do you make digital ads that are appealing to your target audience? Those are the questions that this article will address today. 64% say watching a video online influenced them to buy something. To reach them as a small business, you must […]
People’s access to the Internet has increased as technology and electronic equipment have advanced. Advertising businesses can also use electronic tools to increase their profits. A new approach to digital marketing has enabled today’s businesses to offer their products and services to their customers. The fact offline advertising and marketing are no longer as effective […]
A website’s bounce rate is the percentage of visitors who arrive at a page on your website, and immediately leave without exploring further. You can derive it by dividing the total number of site visits by the number of those who only visit one page. What does bounce rate mean? It is a web traffic […]